PRESIDENT – NUEVA MATACAPAN DE TABACOS
Alejandro Turrent was born into the cigar business. He is the fifth generation of the industry’s oldest and most esteemed family of cigar makers and tobacco growers. In 1880, his great-great-grandfather, Alberto Turrent I, emigrated from Cuba to Mexico’s fertile San Andrés Valley with a pocketful of Cuban tobacco seeds and founded the business that has become a cigar dynasty.
Today, Alejandro is President and co-owner, along with his father Alberto Turrent IV, of Nueva Matacapan de Tabacos, Mexico’s largest cigar makers and growers of tobacco. Among the cigars for which the factory has become known are the legendary Te-Amo brands, the sought-after Te-Amo World Selection Series and the highly regarded A. Turrent and A. Turrent Six Generations brands. The tobaccos grown by the Turrents on the family’s 2,000 acres are among the most prized in the industry, and are found in such prestigious brands as Montecristo, Macanudo, and Padron, to name a few. The Turrent’s San Andrés Morrón maduro wrapper leaf is considered by aficionados to be one of the finest available.
Alejandro’s first job in the cigar industry was an informal one. While attending college in Monterrey, he was surprised by lack of cigar connoisseurship in that area. So he began visiting the local retailers, educating them as to the pleasures of fine cigars and selling in the factory’s products. Business began to thrive.
After graduation, Alejandro went to work in the factory where he became immersed in all aspects of the business from the nurturing of the seedlings to the care and curing of the tobaccos to the blending and rolling of the cigars.
Now, at age 38, Alejandro Turrent is one of this generation’s most respected young cigar makers. His hallmark is innovation, but with a healthy respect for tradition. His creativity is in evidence in several new cigars of his creation.
In 2010 IPCPR to exceptional reviews, the A. Turrent Triple Play Puro Maduro is truly unique. Handmade at the famed La Flor de Copan factory in Honduras, this “triple maduro” cigar features the renowned San Andrés Morrón maduro wrapper along with premium, hand-selected maduro binder and filler tobaccos. The smoke is rich and luxurious. This is the “dream cigar” for lovers of fuller-bodied maduros.
Also launched at the 2010 IPCPR, Dos Familias (Two Families) by Ortez y Turrent is the culmination of the artistry and experience of Alejandro Turrent and famed Nicaraguan cigar maker Omar Ortez. Crafted in Nicaragua, and featuring the Turrents’ sought-after San Andrés Criollo wrapper, Dos Familias is beautifully constructed and loaded with intense, richly satisfying flavor.
Over the years, Alejandro has made frequent personal appearances at retail tobacconists across the nation to discuss cigars and introduce his factory’s new products to the patrons. His tours are always well attended by cigar lovers.
Alejandro currently resides in Mexico City with his wife and two children. With the birth of his son, it has become safe to say there will be a sixth generation of Turrents in the cigar business.